There are perhaps many people who don’t know the power of Twitter and social media. You need only to think what it was like a decade ago though and how incredibly difficult it was to get in touch with people if you compare this to our current situation.

Social media refers to the social interaction of humans through technology. Twitter is possibly the fastest growing form of this type of media. Twitter is a micro blogging service where one can send and receive messages known as tweets. It has been called the “SMS of the Internet” as each message is only 140 characters.

Twitter is the current flavor of the internet with loads of people going online every day to share their thoughts with the world. An incredible statistic is the fact that almost sixty million people sign on to the site every month. That is mind boggling if you think of what it would take to actually meet all these people.

Social media takes on more than just the form of Twitter. There is communication media which takes the form of blogs where people can write what they want, where they want. Collaborations such as Wikipedia where people are able to add content if they know about a subject and multimedia like Flickr are also examples.

Social media gives Joe Public a voice and this is what entertainment companies have realised is so important. It is now common to see TV and sports networks ensuring that they allow blogs on their site so that people can interact as much as possible and this means that there is greater identification with their brands. It is an important marketing tool.

So we are all aware that the world is becoming a smaller place and the power of Twitter and social media is part of what has caused this. Those who want to get ahead in the marketing and advertising world should realize this and harness its potential.

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