The economy has hit tough times – and we are all finding it a bit more difficult to expand our businesses. One of the first things we do is to start cutting costs – and one of the first costs to be cut is the marketing budget.

But is that always wise ?

I believe the answer to be NO – when things get tough its better to stand on top of the highest buildings and to shout out that you are here. Tell the world where you are and what products you have. That being said, as a business owner it has become even more important to make sure that every cent you spend on marketing is effective and is bringing in more customers. As the old saying goes: Work Smarter and not Harder. When you do any form of marketing, you are spending money – And you need to ensure that any money you spend has a positive return on investment

So, if your business is in the Midrand, South-Africa, area and you are looking for Midrand customers then look no further than Midrand Information for your needs.

In the last year Oink has gone from strength to strength to help the Midrand consumer connect with the Midrand business.