All organizations will profit from some presence on the internet, even if it is only a simple listing on a site such as yell.com or one of the other company directory sites. That way, even if clients would not consider ordering your product or service over the internet at least they can find your address details so that they can visit.

It may be that a little more information would be valuable to the client, say for example you are a wedding dress shop the chances of a bride to be buying a dress from you over the internet are low but she may very well want to know a few things about your business before deciding whether to pop in. Times of opening will be of use as will knowing if an appointment is necessary. She may also want to find out what price range of dresses you stock, which designers you work with and whether you sell accessories, bridesmaid dresses etc. All of this information means that a small 3 or 4 page website would be well received by a customer base who are more and more used to locating what they want on the net.

That said, the business you will attract will still be relatively local as clients will come to visit you in person so there is no requirement to spend big amounts on listing the full range of your stock, having photographs of everything taken and having a “buy on line” service available. The cost of a practical simple information website should only be a few hundred pounds and there is no need to spend on Online Marketing or be bothered about your Search Engine Placement as clients will search for you via your business name.
Other businesses, whose market is more suited to national or international sales will need to invest heavily in their website if they are to tap into the potential of the internet. If we look at a business that sells car windscreen wipers on line we can see the difference straight awat. If the client knows that the wipers she sees on the website will fit her vehicle and that they are a good price she will buy from wherever she is. This could mean national and international sales for the company that they would simply not get from having a shop on a high street. Money spent on Online Marketing provided by a SEO Company is however in this instance paramount. If you do not have a good search engine placement none of those potential clients will find you as they will not know you by name; so investment in both site development and Search Engine Placement is crutial.