Environmental awareness has become such a strong call that green printing is now a number one choice for companies when it comes to printing Melbourne advertising handouts. Here are some of the best ways to come up with the best promotional tools that don’t hurt nature or take too much from it.

#1- Make good use of paper type and space.

You can reduce the number of trees that get cut for paper if you choose standard paper sizes for your advertising materials. You can inform your designer and printer to make do with the space provided by a standard size. This will eliminate the necessity of cutting and wasting paper just to produce a custom size. Many green printers follow North American standards such as the usual 8.5” x 11” but some also offer ISO standard sizes such as A1, A4 or A6.

To make the most out of paper, the design that you choose for a brochure or flyer should incorporate all or as much of your message in one sheet or both sides of one sheet. Your cover letter or introductory message for example can easily be integrated in an informational brochure that also contains company or product information.

#2- Choose eco-friendly paper.

It’s not enough that you try to cut paper waste. It’s also important that you try to make the right choice of paper. Go for brands that don’t contain chlorine or other harmful chemical additives.

Correct paper choice for green printing also involves using recyclable materials. Common knowledge dictates that paper, by itself, is recyclable but this trait is sometimes rendered null by some varnishes and coats. If you plan on generating promotional materials that you suspect aren’t valuable enough for people to keep copies of for a long time, choose paper without coating.

#3- Choose printing specialists with top of the line machines.

In the past, machines had to be washed with lots of water to cool it down and prevent damage during high speed print cycles. Naturally this led to a lot of water waste. Many new machines no longer rely on water for cooling. If you want to make sure that you’ve picked a truly green printer, ask what kind of machine is used and what the actual procedure is.

#4- Work with companies that use renewable sources of energy.

One of the most environmentally responsible ways to generate power to run industries is to use solar energy. This option does not pollute or hurt the environment because it uses sunlight to generate electricity. You can therefore go green by supporting print companies and suppliers that run on solar power.

#5- Select inks that are earth friendly.

Colors for printing often contain harmful and polluting chemicals. These often have an impact on soil and water quality especially if waste from printing is not properly disposed. The better option would be to settle for inks that are vegetable based. Natural components reduce the risk of pollution.

You can quickly make more money by launching an aggressive business advertising campaign. Before you do so however, make sure that your drive to earn more is balanced by the concept of environmental responsibility. Choose green printing Australia options and help preserve and protect the earth.