The design of your is very important. A great deal of exhibitors makes the wrong choice every day due to lack of knowledge of the trade show industry. No two companies are the same and therefore now two designs should be the same. There are many Display House out there that just pull generic designs from their portfolio and expect it to work for their clients. Some actually do work to degree. If you have choice of choosing a trade show exhibit that is specific to your firm and have a choice of picking one out of a catalogue, what would you do? I would hope that the specific or custom design would be your option Why?

Distinctive design are much more indebt as to what the exhibitor wants and needs. Distinctive design makes you stand out from the rest of exhibits and competitor at the show.

I recently provided a booth to a client at a particular show which was a small 10?20 booth; we applied a large graphic cut out of a giraffe to the back wall. The image hung over the back wall. This giraffe had nothing to do with the client product. It just carried a theme “head and shoulders above the competition” needless to say it was smash at the show. More conversation about the giraffe was at the show. Leads were generated and when the sales representative contacted these leads all he or she had to say is we are X Company, you remember the company that had the big giraffe at the show.

I say this to say stay away from “cookie cutter designs” if you can they say nothing about your ask your Display House to provide a custom design for you, show some personality. Do not run from Display House to Display House choose a good design and exhibit house to work with and let them work out your design. To get a no obligatory design contact one of the best exhibit company ELDS, INC (626) 969-3399