Strategies If Advertising To The Generation Y

Generation Ys are those youngsters between seventeen and twenty eight years old, the progeny of the baby boomers. Made up of some sixty million, they are the largest group to influence the American scene since the baby boomers. While not quite as large as the baby boomer group, they are nonetheless ready to multiply and to soon rival it in purchasing power.

Around 75% of Generation Ys use the Internet on a regular basis, the familiarity with this medium no doubt initiated through elementary and secondary teaching that demanded Web access as a necessity. The group's tendency to use this medium as its main communication method should encourage marketers to create ways and means to target its users.

Y members connect via email, social media and video, and they primarily like to send texts. Statistics indicate large numbers of texts are sent by many teenagers in any given month. Most Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, especially as it is estimated that three-quarters of all text messages are transmitted by the Y Generation.

Marketing to the children of the baby boomers will be difficult. Boomer brands failed in attempts to reach the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming great enough to affect a boomer brand more significantly, simply by ignoring it. Competitor brands could also be launched to create a bigger upheaval. To succeed in marketing to this group, then, you will need to learn to think as it does.

Generation Ys have grown up in an even more technologically advanced media than their parents and respond to advertising in a different way. In a lot of instances they are resistant to the traditional marketing channels that appealed to older generations. The marketers that do manage to grab the attention of Generator Y consumers are finding them in places they are known to visit, for example, online, social networking centers, and cable TV.

When you consider the thousands of social networks online, only a few cater particularly for Generation Ys. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each of these networks caters for a variety of Generation Y needs.

Older generations as well as marketers can learn much from these networks, to better understand who Generation Ys are and what they're made up of. They don't expect older generations to understand everything about their lifestyle. They simply yearn for understanding and respect.

To the Internet marketer, then, learn about what motivates Generation Y. Visit their social networks and acquaint yourself with them through reading what they are writing about. Your experience there will give you some knowledge on how to advertise to the Generation Y needs.

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