Apple's Top Secret Strategy For Mobile Advertising: A Big Change On Traditional Advertising Strategy


Computer giant Apple has made a few moves in the last several months (including growth in the iphone apps market space) which includes a well-kept secret interest in mobile publicity. Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application indicate a possible alteration in the manner that Apple could cash in on its products-both hardware and software, the software certainly is straightly related to iphone applications which have become so popular in recent years. The details of the patent state what Apple called 'enforcement routine' software which implies that the company will integrate advertising into its hardware and software that clients simply can not jump over.

The patent also states the fact that clients would have to prove that they've either seen or listened to an ad before being able to get into the functionality features of the hardware. For example, an user could not use their iPod until they've watched the advertisement and then punched in a code to prove that the advertisings are watched in their entirety.

The variety of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple Television, to a notebook, the iPod touch and more. The catch is that clients will need to endure a very savvy advertising strategy that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this program is not just the dream of an Apple engineer.

The implications of this kind of bold advertising move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in turn makes apple's mobile marketing products that much more attractive.

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